Lux Travel DMC kicks off annual FAM trip across Vietnam and Cambodia

Lux Travel DMC has launched its 13-day annual FAM trip for international media, creators and opinion leaders from June 17-29, 2026, spotlighting cultural, culinary and landscape experiences in Vietnam while introducing new travel products in Vietnam and Cambodia. The program aims to showcase authentic, sustainable travel at a time when demand is rising for immersive trips that connect visitors with local communities.

Why it matters: - The trip is designed to position Vietnam as a destination for authentic, sustainable and experience-driven travel. - Lux Travel DMC is using the media program to expand awareness of its customized travel offerings in Vietnam and Cambodia. - The company is targeting international media partners, content creators and key opinion leaders to amplify that message.

What happened: - Lux Travel DMC announced its annual FAM trip for June 17-29, 2026. - The 13-day program brings selected participants to Vietnam for cultural, culinary and nature-based experiences. - The itinerary also introduces new travel products in Vietnam and Cambodia. - The trip is set to include Hanoi, Ninh Binh, Lan Ha Bay, Hue, Hoi An, Ho Chi Minh City and the Mekong Delta.

The details: - Participants will visit local markets and traditional craft workshops. - The program includes food-focused experiences and direct interaction with Vietnamese communities. - Lux Travel DMC says the goal is to give guests a deeper understanding of local people, traditions and values. - The company described the tour as a way to reflect growing global demand for authentic, sustainable and experiential travel. - Pham Ha, founder and CEO of Lux Travel DMC, said travelers want stories, human connection and a more authentic understanding of destinations. - Lux Travel DMC said demand is rising for individualized, flexible and sustainable trips, especially in Europe. - Customized travel to Vietnam and Cambodia is gaining traction because it combines cultural immersion with comfort, privacy and local expertise.

Between the lines: - The FAM trip doubles as a marketing and brand-building exercise for Lux Travel DMC. - By inviting journalists and digital creators, the company is trying to shape how Vietnam is presented to international audiences. - The focus on sustainability signals alignment with a broader shift in tourism away from checklist sightseeing and toward higher-value experiences.

What's next: - Lux Travel DMC is expected to use the trip to generate coverage, social content and new interest in its travel programs. - The company will likely continue promoting Vietnam and Cambodia as premium destinations for customized, responsible travel. - More media-led familiarization trips may follow if the program helps drive demand in key markets.

The bottom line: - Lux Travel DMC is betting that authentic, locally grounded travel experiences can help distinguish Vietnam and Cambodia in a crowded luxury tourism market.