XS.com names Hanna Le Vietnam business development director

XS.com has appointed former Country Manager Hanna Le as its Vietnam business development director, putting a seasoned local operator back in charge of growth efforts in one of its key Asian markets. The move is aimed at expanding partnerships, strengthening the company’s local presence and supporting its broader regional growth strategy.

Why it matters: - XS.com is reinforcing its leadership bench in Vietnam, a market where deeper partnerships and local execution can influence customer growth and brand reach. - Hanna Le’s return gives XS.com a leader with direct experience in the country and in brokerage-related business development.

What happened: - XS.com appointed Hanna Le as Vietnam business development director. - Le previously served as XS.com’s Country Manager before rejoining the company. - XS.com announced the appointment on November 4, 2026.

The details: - Le will lead business development initiatives in Vietnam. - Her priorities include expanding partnerships, finding growth opportunities and strengthening XS.com’s local footprint. - Le will work closely with regional teams and marketing staff to build initiatives that reflect the needs of Vietnam-based clients and partners. - Before returning to XS.com, Le was business development director at GTCFX, where she managed sales teams and partnership relationships. - Earlier in her career, Le was Country Manager at Radex Markets, overseeing business development, retail sales teams, hiring, training and local market planning. - Le also worked as a sales manager at Info Finance – CFD Media, where she supported brokers entering the Vietnam market through branding, industry networking and tailored marketing efforts. - Her background also includes a senior sales officer role at Shinhan Bank.

Between the lines: - XS.com is signaling that Vietnam remains a strategic market worth dedicated leadership. - The appointment pairs local market knowledge with brokerage industry experience, which can help XS.com move faster on partnerships and market positioning. - The company is also leaning on a familiar internal leader, which can reduce ramp-up time and keep execution aligned with existing priorities.

What's next: - Le is expected to focus on strategic partnerships and new growth opportunities in Vietnam. - XS.com said her work will support the company’s broader growth strategy and help strengthen its presence in the country. - The company’s leadership said it expects Le to help deepen relationships with local partners and uncover new opportunities as XS.com expands in Vietnam.

The bottom line: - XS.com is betting that a local veteran with brokerage and partnership experience can accelerate its Vietnam growth push. XS Group operates as a global multi-asset broker and says it was founded in Australia in 2010.