XS.com appoints Hanna Le to lead Vietnam business development

XS.com has named Hanna Le as Vietnam regional business development director, bringing back a former regional manager to help expand partnerships and growth in one of the company’s key local markets. The move signals XS.com’s push to deepen its Vietnam presence with local leadership and more targeted partner engagement.

Why it matters: - XS.com is strengthening its Vietnam strategy with a leader who already knows the company and the local market. - The appointment is aimed at expanding partnerships, finding new growth opportunities, and reinforcing XS.com’s market position in Vietnam. - Hanna Le’s return adds leadership experience in business development, team management, and partner relationships to XS.com’s regional expansion effort.

What happened: - XS.com named Hanna Le as Vietnam regional business development director. - The appointment was announced on November 4, 2026. - Hanna Le previously served as a regional manager at XS.com before returning to the company. - XS.com said Hanna Le will lead business development in Vietnam and work with regional and marketing teams.

The details: - Hanna Le will focus on building strategic partnerships and identifying new growth opportunities in Vietnam. - Her role includes helping strengthen XS.com’s local market position. - She will help shape initiatives tailored to the needs of Vietnamese clients and partners. - XS.com said the role supports the company’s broader growth strategy. - Before rejoining XS.com, Hanna Le was business development director at GTCFX, where she managed the sales team and oversaw partnerships. - Her earlier career includes regional manager roles at Radex Markets, where she handled business development, retail sales, hiring, training, and local market planning. - She also worked as sales manager at Info Finance – CFD Media, helping brokers enter Vietnam through brand promotion, industry connections, and customized marketing campaigns. - Hanna Le previously worked at Shinhan Bank as a senior sales executive.

Between the lines: - XS.com is signaling that Vietnam is a priority market by placing a familiar executive in a role tied directly to partnerships and local growth. - The company is leaning on local market knowledge rather than a purely external hire, which can help speed up relationship building and execution. - Wael Hammad, XS.com group chief commercial officer, said Hanna Le’s familiarity with the organization and Vietnam market made her a strong fit.

What’s next: - Hanna Le will concentrate on deepening XS.com’s local footprint and building new strategic partnerships. - XS.com expects her work to support continued growth in Vietnam and create more opportunities for partners and clients. - The company says the appointment is part of a broader effort to expand regional management capability and long-term market presence.

The bottom line: - XS.com is betting on experienced local leadership to accelerate its Vietnam expansion and strengthen partner relationships in a growing market.